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PRIVACY POLICY

This Privacy Policy explains how Beyond the Classroom Door Limited (Company No. 17414117) (we, us or our) collects, uses, shares and protects your personal data when you use our mobile application and website (together, the Service) and any related products, features or communications.

We are the controller of your personal data for the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (together, Data Protection Law). Our registered address is 66 Paul Street, London, England, United Kingdom, EC2A 4NA. If you have any questions about this Policy or how we handle your personal data, please contact us using the details in the "How to contact us" section below.

Our Service is intended for parents and carers aged 18 or over who support children in their first year at school. The Service is not directed at children and children may not create an account or use the Service directly.

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WHAT THIS POLICY APPLIES TO

This Policy applies to personal data we collect through the app, our website and any communications between you and us. Our app is distributed through the Apple App Store and Google Play, and those platforms may also process your data under their own privacy policies, which we do not control. We recommend that you review those policies separately.

This Policy does not cover our use of cookies and similar tracking technologies, which is dealt with in our separate Cookies Policy available at www.beyond-the-classroom-door.com

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PERSONAL DATA WE COLLECT

Depending on how you use the Service, we may collect the following categories of personal data:

  • Account and identity data: your name (where provided), email address, login credentials, and subscription or membership tier.

  • Profile and content data: your child's reception (school) start date, half-term/ school vacation dates you enter, articles you save, and other preferences or settings you configure within the app. This information relates to a child but is provided by you as the parent or carer, and we do not knowingly collect any more child data than is necessary to deliver the Service.

  • Transaction and subscription data: records of your free or paid membership, subscription status, renewal and cancellation details, and information about in-app purchases. Payments and subscriptions are processed through the Apple App Store, Google Play and our subscription management provider. We do not store your full payment card details.

  • Usage and technical data: device type and identifiers, operating system, app version, IP address, log data, and information about how you interact with the Service.

  • Communications data: the content of any messages, support requests, feedback or correspondence you send to us.

  • Natively, our native app wrapper provider, which collects crash and diagnostic data to identify and resolve runtime errors and maintain the stability and performance of the app. This information may be associated with a device or user account but is not used for advertising, marketing or tracking.

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SPECIAL CATEGORY DATA

Some content within the Service touches on children's wellbeing, feelings and executive functioning. We do not intend for you to submit health or other special category data (as defined in Article 9 of the UK GDPR) through the Service, and we ask that you do not do so.

If you do choose to provide information that could be treated as special category data, we will only process it where we have your explicit consent or another lawful basis under Article 9 of the UK GDPR applies. You may withdraw any such consent at any time by contacting us, and we will implement appropriate safeguards and access controls to protect this information.

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HOW WE COLLECT YOUR PERSONAL DATA

We collect personal data in the following ways:

  • Directly from you, when you register an account, set up your profile, enter your child's start date and half-term dates, save articles, subscribe to a paid membership, or contact us.

  • Automatically, as you use the app or website, through your device and our technical tools. This includes crash reports and other diagnostic information collected by Natively, our native app platform provider, to identify runtime errors and maintain the stability and performance of the app. This information may be associated with your device or user account but is not used for advertising, marketing or tracking.

  • From third parties, including the Apple App Store, Google Play and our subscription management platform, in relation to your subscription and purchases.

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HOW WE USE YOUR PERSONAL DATA AND OUR LAWFUL BASES

We only use your personal data where Data Protection Law allows us to. The lawful bases we rely on are set out below:

  • To perform our contract with you: to create and manage your account, provide the free and paid tiers of the Service, deliver content, manage subscriptions, renewals and cancellations, and provide customer support.

  • For our legitimate interests: to operate, maintain, secure and improve the Service, understand how it is used, prevent fraud and misuse, and communicate with you about the Service, provided our interests are not overridden by your rights.

  • Where you have given consent: to send you marketing communications (where required) and to process any special category data you choose to provide. You can withdraw consent at any time.

  • To comply with a legal obligation: to meet our obligations under applicable law, including tax, accounting and regulatory requirements, and to respond to lawful requests from authorities.

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SUBSCRIPTION REMINDERS

Where required by applicable consumer and app store rules, we (or the relevant app store) may send you reminders about upcoming renewals of your paid membership. If you cancel a paid membership, you will retain access until the end of your current paid period, and we will process your data accordingly.

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WHO WE SHARE YOUR PERSONAL DATA WITH

We do not sell your personal data. We may share it with the following categories of recipients, who are required to protect it and only use it for the purposes we specify:

  • Service providers and processors who support the Service, including our hosting and platform provider, our subscription management provider, our website platform provider, and analytics, communications and support providers.

  • App store operators (Apple and Google) in connection with distribution, in-app purchases and subscriptions.

  • Professional advisers, such as our legal, accounting and insurance advisers, where necessary.

  • Regulators, law enforcement and other authorities, where we are required or permitted by law to do so.

  • A buyer or successor, in connection with any sale, merger, reorganisation or transfer of our business or assets, subject to appropriate confidentiality protections.

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INTERNATIONAL TRANSFERS

Some of our service providers store or process personal data outside the UK, including in the United States. For example, our hosting arrangements may involve storage in the US.

Where we transfer your personal data outside the UK, we take steps to ensure it receives an adequate level of protection, by relying on one or more of the following safeguards:

  • a UK adequacy decision, where the receiving country has been recognised as providing adequate protection;

  • the International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses; or

  • another lawful transfer mechanism permitted under Data Protection Law.

You may request further information about these safeguards, and a copy of the relevant transfer mechanism where available, by contacting us using the details below.

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WHOW LONG WE KEEP YOUR PERSONAL DATA

We keep your personal data only for as long as necessary for the purposes described in this Policy, including to provide the Service, maintain your account, comply with our legal, tax and accounting obligations, and resolve disputes. When personal data is no longer required, we will securely delete or anonymise it.

If you close your account or delete the app, we will delete or anonymise your personal data within a reasonable period, except where we are required to retain it by law or for legitimate business purposes.

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HOW WE KEEP YOUR PERSONAL DATA SECURE

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration, including access controls, encryption in transit where appropriate, and secure hosting arrangements. No method of transmission or storage is completely secure, and while we take reasonable steps to protect your data, we cannot guarantee absolute security.

Where a personal data breach is likely to result in a high risk to your rights and freedoms, we will notify you without undue delay in accordance with Data Protection Law.

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YOUR DATA PROTECTION RIGHTS

Subject to the conditions and exceptions in Data Protection Law, you have the following rights in relation to your personal data:

  • the right to be informed about how we process your personal data;

  • the right to access a copy of the personal data we hold about you;

  • the right to have inaccurate or incomplete personal data corrected;

  • the right to have your personal data erased in certain circumstances;

  • the right to restrict or object to our processing of your personal data;

  • the right to data portability, allowing you to obtain and reuse your personal data; and

  • the right to withdraw consent at any time, where we rely on consent to process your personal data.

To exercise any of these rights, please contact us using the details below. We will respond within the timeframes required by Data Protection Law. We may need to verify your identity before acting on your request.

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COMPLAINTS

If you have a concern about how we handle your personal data, please contact us first so we can try to resolve it. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at www.ico.org.uk or by calling 0303 123 1113.

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CHANGES TO THIS POLICY

We may update this Policy from time to time to reflect changes in our practices, the Service or the law. We will post the updated version within the Service and update the date below. Where the changes are material, we will take reasonable steps to notify you.

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HOW TO CONTACT US

If you have any questions about this Policy or wish to exercise your rights, you can contact us at:

 

Email

theteam@beyond-the-classroom-door.com

Website

www.beyond-the-classroom-door.com

 

 

This Policy is governed by the laws of England and Wales.

Last updated: 9 September 2026.

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